Local businesses have always been and will continue to be overshadowed by big brands. The dominance of e-commerce and land-based commercial regions by companies like Amazon and Walmart is a famous example. But, as a small business owner, does it imply you have no options for continuing and growing your venture?
Big brands have always dominated small enterprises, and this trend will continue. For example, Amazon and Walmart have dominated the e-commerce and brick-and-mortar retail sectors. Is this, however, implying that as a local business owner, you have no options for maintaining and growing your company?
Yes, there is one. The good news is that data analytics software can assist in leveling the playing field. Data-driven projects have a high return on investment, which helps businesses increase profits.
Strengthening your lead generation effort is the most effective strategy to revitalize your local business. Data analytics technology can help in the following ways:
- You can use data from CRMs, social media, and other sources to better understand customer needs. This will help you create more targeted offers to entice new leads.
- You can procure data from analytics tools to optimize your landing pages to maximize conversions.
- You can use data analytics dashboards on your digital advertising platforms to focus on the best converting traffic, such as the PPC keywords that drive the most sales.
Paying close attention to the proper Google Analytics measures can be really beneficial. Different digital marketing tactics will allow you to position your business on a worldwide scale. However, the strategy we'll cover in the next part is more focused on your target market and can help you acquire high-impact leads. You can utilize data analytics to improve the effectiveness of the following strategies.
1. Use Data Mining to Find the Best Strategies for Local SEO
Search Engine Optimization is a method of acquiring higher ranks in search results of engines like Google. A higher ranking means more visitors to your website, resulting in more leads. However, local SEO is much different than its global counterpart. In this case, search engines find appropriate results from social profile pages, citations, local content, and links.
To ensure your local SEO efforts, you need to check whether your web presence’s internal linking is well-structured, mobile-friendliness, rate of social media engagement, and other factors.
There are two very important ways to use data analytics to get the most out of your local SEO strategy. You can use data mining tools to find the best keywords to target. Tools like SEMRush and Ahrefs also have data analytics tools to help you reverse engineer your competitors’ link building strategies by analyzing their link profiles.
2. Positioning Localized Lead Magnet
A lead magnet is a sort of incentive that can acquire the contact information of prospective leads. Now, when it’s considered one of the most effective ways of generating quality leads, it won’t come to your benefit if the lead magnet isn’t localized. It means you won’t be able to convert leads residing in the UK if your business is based somewhere like Dallas-Fort Worth. Hence, when creating a generic lead magnet, it is important to stay focused on the very local market you are interested in.
An outsourcing agency like Pearl Lemon Leads is capable of feeding your business with convertible leads with their well-devised lead-generating campaigns. Therefore, local businesses tend to outsource their lead generation Dallas-Fort Worth to such agencies.
If you want to create your own lead magnets, data analytics can help. Many people want to download spreadsheets or reports that have useful data, such as keywords for their own marketing campaigns. You can use data analytics tools to create these reports.
3. Use AI to Promote a Local Giveaway Program or Contests
Running a contest in your area and offering prizes to winners is considered one of the most effective utensils for lead generation for businesses. It might seem fairly similar to lead magnets, as both of these measures give valid reasons to people for sharing their contact information. However, they become competitive to win a prize they want to have in this case. Always ensure to give prizes related to the products or services your business offers in this case.
You can use AI technology to help promote your giveaway. You will be able to streamline promotional messages on social media through tools like Hootsuite.
4. Use Data Analytics to Optimize Your Landing Pages
Keeping a form on your business website’s landing page is very important for lead generation. Therefore, you should make necessary changes to keep a form asking for visitors’ contact information on your website.
Regardless, as you know, nothing is available for free. Therefore, accumulating leads from your website form will also require you to offer something to visitors in exchange. For it, you can give away webinars, eBooks, whitepapers, and more.
You should also use data analytics tools to test your forms and other landing page elements. You can see which drives the best conversions.
Check out Syntax for more information about data analytics-powered education, certification, and career opportunities. Syntax technologies offer certification courses in Data analytics, such as a business intelligence Certification Course and many more. Enroll now to boost your data analytics career!
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